The other day at lunch with one of our print sales people, we were all talking about how while we all may embrace digital content online, on a tablet or our phones, we are still drawn to holding a piece of actual printed material. That we're still attracted to the tactile experience of flipping through pages. I think most of us are. One of us mentioned being on a flight and watching a teenage boy wrapped up in his ipad tuck it away eventually and pull out a magazine to flip through.
Most of you know that I work in publishing, so of course am keenly aware of the impact digital content has on the printed word. I know that those of us who work in production and are involved on a day to day basis with printers have had some worries over this, but when it comes down to it... someone has to produce the content, whether it's for print, web, tablet or phone.
The reason I even bother to bring this up is that while we were having this conversation over lunch, I was thinking about how I was still waiting to savor this book I'd received earlier in the week. I'm seriously one of those people that will not crack open a book or magazine until I have a proper moment to do so. This usually means a weekend morning with a strong cup of coffee and, if not outside, in my favorite red chair in the living room, in the corner with the perfect light. You see, it's still all about the whole tactile experience for me.
Oh, and by the way, if you have not ever seen Tif Fussell's blog Dottie Angel, you need to PDQ, or your day will be pants.
Today is Elgin's Hogeye Festival, and I will be hawking tickets for Cow Patty Bingo. Don't know what that is? Google it. I know you're jealous.